How Your Business Can Profit From Podcasting
In today’s competitive landscape, visibility and connection are key drivers of growth. But how can podcasting be used not just as a platform—but as a powerful tool to expand business impact?
At the upcoming EGN Singapore Cross-Functional Virtual Event, members will have the opportunity to hear from Jim James, entrepreneur, coach, and host of The UnNoticed Entrepreneur—a podcast ranked in the top 2% globally.
Jim will share real-world insights on how podcasting can help business leaders grow their network, attract the right audience, and position their brand more effectively.
Key topics to be covered include:
1. Why Podcasting Works for Businesses
How podcasting builds credibility, audience loyalty, and long-term brand value.
2. Becoming a High-Impact Guest
Best practices for guest appearances that lead to real business visibility and connection.
3. Building Trust Through Audio
Using podcasting to develop meaningful relationships with potential clients and partners.
4. Getting Started—Without the Overwhelm
Simple frameworks to begin a podcast journey with clarity and focus.
The leadership shift we need
In a noisy digital world, podcasts offer leaders a space for deep, authentic connection. As long-form storytelling gains traction, podcasting has become one of the most effective tools for brand-building and thought leadership.
This session is ideal for business owners, founders, and professionals seeking new ways to grow through purposeful communication and content.
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