Sales Leaders

Build a network of sales leaders united by shared professional goals and personal ventures.

A confidential peer group for Heads of Sales, Commercial Directors, and senior sales leaders to exchange insights, strengthen leadership capability, and navigate today’s evolving sales landscape with confidence.

This peer group brings together sales and business development leaders from both multinational corporations (MNCs) and established SMEs. In a safe and confidential environment, members form a trusted peer network to openly share experiences, ask candid questions, and gain practical advice for both personal and professional growth.

Sales leaders today face complex, real-world challenges—from high performance expectations and managing diverse sales teams across Asia, to adapting to changing customer behaviour, digital disruption, and new go-to-market models. This group focuses on building and leading high-performing sales organisations, not just closing deals.

The current key topics that are being explored during our meetings, and we regularly seek our members’ input to flex and change these as situations change:

AI in Sales
Best Customer Relationship Management Tools
Data & Metrics for Sales
Managing Regional Sales Policies
Regional Structure Development (Head Office vs Regional vs Local)
Effective Digital Selling
Best Practices in Lead Generation
Effective Sales Recruitment & Compensation Strategies
Storytelling for Sales
Best Practices for Customer Relationship Management Tools
Building a Sales Strategy
Hiring & Building Effective Sales Teams
Managing Diverse Sales Teams

Meet the group’s chair
and co-chair

More about Glen McFarlane

The Chair of the Group is Glen McFarlane. Glen has been selling professionally for over 30 years, having started selling retail fashion while in High School in his hometown of Sydney, Australia. Mostly solving business problems by selling IT Software into Banking and Financial Services, Glen has also sold into Telecommunications, Utilities, and Public Sector. Having spent the last 5 years based out of Singapore, Glen has worked in markets from India and South Asia, all the way across the Asia Pacific region to Korea and everywhere in between. Now focusing on Strategic Negotiations and complex deal constructs, when not working, Glen is an avid cyclist and father of 4 daughters.

More about Sami Ammous

Sami Ammous is a sales leader with a proven track record of success in the APAC region. He has extensive experience driving growth for SaaS companies like Cognigy and Avaya, where he held various leadership positions, including VP of Sales - APAC, VP of APJ, Managing Director of ASEAN. Sami specializes in building and transforming teams, developing and executing sales strategies, and fostering a customer-centric approach. He is passionate about mentoring teams to help them reach their highest potential and helping customers solve the right problems. Sami is currently the Chief Change Maker and founder of kyadah, a consulting firm that helps companies achieve their potential through sales and go-to-market strategies.

Peer Group Details

EGN is a peer learning community built on trusted relationships and strict confidentiality. Within the Sales Leaders group, members benefit from psychological safety, discretion, and peer insight—allowing for honest discussion, mutual support, and better leadership decisions.

Ongoing engagement through regular meetings and online collaboration enables members to continue conversations, deepen relationships, and apply shared learning over time.

This group is designed for Heads of Sales, Commercial Directors, and senior sales leaders who value confidential peer learning, strategic depth, and trusted relationships as they lead sales teams and drive sustainable growth.

Through structured peer dialogue, members:

Share practical insights across sales strategy, team leadership, performance management, and execution
Learn from peers navigating similar commercial and organisational challenges
Exchange perspectives that go beyond traditional sales training, grounded in real leadership experience

To give you a feel of EGN, listen to how our members have benefited from their membership:

Our networks operate within the following frameworks:

Join a group of six (6) peer group meetings each year for a half-day at a central Singapore location (in-person and virtual options available) with dates set a year in advance.
You get access to weekly Cross-Functional events (interactive knowledge sharing sessions that are held both physically and virtually), including focus groups on digital transformation, innovation, human capital, future of works, developing markets, personal development, and networking evenings.
EGN provides an experienced and certified facilitator to run all aspects of the group and meetings.
The group has its own website with contact data, calendar, documents, presentations, and mail.

Frequently Asked Questions

An EGN membership varies in price, depending on your locality, seniority and the specific benefits applied to the EGN Group.
Our Network Advisors can help you find the right group based on your managerial level and professional needs.
Enter your contact info here and one of our Network Advisors will get back to you.
With the support of a professional network, you get the opportunity to exchange experience on a high professional level, strengthen and develop your own skills within management and specialised areas.
As a member of EGN, you get direct access to Top Executives, Business Leaders and Specialists in most parts of the world via our online Members’ Universe where you can ask questions, join debates and network with more than 15,000 other members.
Your personal EGN group represents a confidential forum where all ideas and challenges can be discussed with peers at your own, professional level. To ensure confidentiality, no competitors or significant customer relationships are allowed in the same group.
All our peer groups are managed by a professional and experienced EGN Chair, who facilitates and mentors the peer groups, ensures output both at and between meetings and focuses on your professional and managerial development.
We also offer events and seminars, networking tours, an Between Jobs Scheme, mentoring programmes, CEO coaching and much more.
Contact us for more information
You can apply for membership by filling out this form
When we have received your application, you will be contacted by a Network Advisor for a more in-depth interview to find the right peer group for your managerial level and/or professional need.
All candidates must be approved by both the Chair and specific peer group members before joining a group. This is done both to match relevant peers and also to avoid private friends, customer relationships and competitors being placed together in the same network group and to help facilitate honest and fruitful discussions.