Marketing Leaders

Cultivate a network that is built on mutual professional aspirations and personal ventures with other senior executives.

This confidential group provides a supportive forum to uncover and discuss key issues that confront marketing leaders across different industries to form a collective network, discuss and define best practices towards both daily challenges as well as strategic directions.

The group shares their experience in areas ranging from strategy development to effective execution with a view to identifying “best practice” and creating “next practice”.

The current key topics that are being explored during our meetings, and we regularly seek our members’ input to flex and change these as situations change:

Brand Marketing vs Performance Marketing – Finding the Right Balance
How can you co-create your marketing strategies with new & innovative industries like (e)sports, gaming & fintech
What role can PR & Communications play in your overall marketing strategy and how to utilize this to build your brand stronger.
How to Build and Scale a High-Performance Marketing Team
Overcoming C-level bias. How it affects decision-making and impacts on marketing
Customer journey mapping – Present and get feedback on your customer journeys
What is social selling and how can companies use it as part of their sales and marketing efforts.
What is the role of content marketing and how can it be used effectively by companies?
How can AI be applied to your Marketing Strategy?
How to manage a consistent brand experience in an Omni-channel environment
Customer behavior post-COVID and how brands can adapt

From strategy development to effective execution, this is a peer group that will exchange ideas to identify the best practices for tomorrow.

Members of this group include the Vice President, Marketing & Insights APAC of BBC Global News, Regional Director Marketing Connell, Global Marketing Director JLL, Regional Head of Marketing and Comms at Randstad, Senior Director of Marketing and Communications SUTD, Director Strategic Merchant & CoBrand at MasterCard, Marketing Director of Paula’s Choice Singapore and many more.

Peer Group Details

Confidential peer group with 30-35 members
6 Meetings per year
Multidisciplinary events and networking seminars
Access to a virtual global network with more than 15,000 members in 15 countries

Meet the group’s chair
and co-chair

More about Daniël Heerkens

Daniël Heerkens is a Dutch entrepreneur and multiple award-winning marketer who has been featured on the BBC. He has always been interested in sustainable products and digital innovation.

To give you a feel of EGN, listen to how our members have benefited from their membership:

Aline Anliker

Head of Marketing & Corporate Communications APAC at Evident Scientific

Bertrand Mesplede

Global Marketing Director at JLL

Sophie Z Soh

Marketing Director at Paula’s Choice Singapore

Carl Geraghty

Co-Founder/CEO at TAGR

Rena Ling

Regional Head of Marketing and Comms, Singapore, Malaysia, and Greater China at Randstad

Our networks operate within the following frameworks:

Join a group of six (6) peer group meetings each year for a half-day at a central Singapore location (in-person and virtual options available) with dates set a year in advance.
You get access to weekly Cross-Functional events (interactive knowledge sharing sessions that are held both physically and virtually), including focus groups on digital transformation, innovation, human capital, future of works, developing markets, personal development, and networking evenings.
Knowledge sharing in the group is based on the strictest confidentiality.
EGN provides an experienced and certified facilitator to run all aspects of the group and meetings.
The group has its own website with contact data, calendar, documents, presentations, and mail.

Frequently Asked Questions

An EGN membership varies in price, depending on your locality, seniority and the specific benefits applied to the EGN Group.
Our Network Advisors can help you find the right group based on your managerial level and professional needs.
Enter your contact info here and one of our Network Advisors will get back to you.
With the support of a professional network, you get the opportunity to exchange experience on a high professional level, strengthen and develop your own skills within management and specialised areas.
As a member of EGN, you get direct access to Top Executives, Business Leaders and Specialists in most parts of the world via our online Members’ Universe where you can ask questions, join debates and network with more than 15,000 other members.
Your personal EGN group represents a confidential forum where all ideas and challenges can be discussed with peers at your own, professional level. To ensure confidentiality, no competitors or significant customer relationships are allowed in the same group.
All our peer groups are managed by a professional and experienced EGN Chair, who facilitates and mentors the peer groups, ensures output both at and between meetings and focuses on your professional and managerial development.
We also offer events and seminars, networking tours, an Between Jobs Scheme, mentoring programmes, CEO coaching and much more.
Contact us for more information
You can apply for membership by filling out this form
When we have received your application, you will be contacted by a Network Advisor for a more in-depth interview to find the right peer group for your managerial level and/or professional need.
All candidates must be approved by both the Chair and specific peer group members before joining a group. This is done both to match relevant peers and also to avoid private friends, customer relationships and competitors being placed together in the same network group and to help facilitate honest and fruitful discussions.