Post Event: Sales Process: Lead Gen, Buyer Access, Qualification
𝐄𝐆𝐍 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 — Sales Leaders, Singapore
"Sales Process: Lead Gen, Buyer Access, Qualification"
Last week, EGN Singapore brought together sales leaders for an insightful and highly practical session focused on strengthening the end-to-end sales process—from effective lead generation and gaining buyer access, to sharpening qualification for better conversion.
The discussion explored real-world challenges faced by sales leaders today, highlighting proven approaches to building stronger pipelines, engaging the right decision-makers, and qualifying opportunities with greater confidence and clarity.
𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:
𝘼𝙄 𝘿𝙞𝙨𝙘𝙪𝙨𝙨𝙞𝙤𝙣
· Market caution around GenAI ROI versus early hype.
· Continued value in “classic” AI (analytics, automation).
· Best practice: start with data and process clarity, automate first, then apply AI selectively.
Practical AI use cases discussed across finance, operations, HR, and marketing leadership.
𝙎𝙖𝙡𝙚𝙨 𝙋𝙧𝙤𝙘𝙚𝙨𝙨 𝘿𝙚𝙚𝙥 𝘿𝙞𝙫𝙚
Lead Generation
· Lead generation defined as a system, not campaigns.
· Requires marketing–sales alignment, clear ICPs, market mapping, multi-touch outreach, and consistent nurture.
· Case example demonstrated scale through disciplined execution and orchestration.
· Key insight: systems enable scale; sales behavior determines results.
Qualification
· Qualification positioned as a continuous process to assess mutual value.
· Benefits include improved win rates, funnel velocity, and reduced opportunity cost.
· Emphasis on ongoing qualification throughout the sales cycle.
A special thank you to Sami for sharing valuable insights, experiences, and actionable frameworks that sparked thoughtful discussion and peer learning throughout the session. We also extend our appreciation to Marina Bay Sands for hosting the meeting and providing an excellent setting for meaningful conversations and connections.
Most importantly, thank you to our EGN Singapore Sales Leaders members for your active participation, openness, and willingness to share real experiences. Your engagement and peer contributions are what make these sessions impactful and relevant.
The session reinforced the value of peer exchange and practical learning as sales leaders continue to refine their strategies in an increasingly competitive environment. 💙
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