We would like to invite you to attend EGN Cross Functional/Regional Virtual Event
This event will be held on Wednesday, 16th September 2026 4PM 5PM SGT | 4PM - 5PM MYT | 3PM - 4PM WIB
Why the Most Trusted B2B Leaders Are Winning Without Bigger Budgets
In today's increasingly competitive market, the businesses winning the most valuable clients, attracting top talent, and securing strategic partnerships are not necessarily the ones with the biggest marketing budgets. More often, they are the businesses led by people who have already established trust and credibility before the first conversation even takes place.
Yet many founders, managing directors, and senior executives remain largely invisible to the audiences they most want to reach. The challenge is rarely a lack of expertise or experience. Instead, it is that their expertise is not visible enough to build trust at scale.
In this interactive virtual session, Pauline Cheah and AJ Chin will share insights gathered from working with more than 200 founders and business owners across Southeast Asia. Together, they will explore the growing shift from brand-led marketing to founder-led visibility, why personal leadership presence matters more than ever in B2B environments, and what the most trusted leaders are doing differently to stand out in today's crowded marketplace.
Participants will gain a deeper understanding of how visibility can become a valuable business asset rather than simply a marketing activity. The session will also examine the key elements of a founder profile that create trust before a sales conversation begins, as well as practical approaches leaders can use to increase their visibility without feeling pressured to become full-time content creators.
Through discussion, real-world examples, and practical insights, attendees will leave with actionable strategies to strengthen their professional presence, build credibility with stakeholders, and grow their businesses through trust rather than transactions.
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About the Speaker
Pauline is the Founder of Upverq and has worked with over 200 founders and business owners across Southeast Asia to build trust, visibility, and influence through founder-led growth. Pauline helps business leaders turn their expertise and reputation into strategic business assets that attract clients, strengthen relationships, and create new opportunities. Through practical insights and real-world experience, Pauline demonstrates how trust and leadership visibility can drive sustainable growth in today's B2B landscape.
AJ Chin
AJ works with founders, business owners, and leadership teams to help them build trust, visibility, and sustainable business growth. Drawing from his experience in entrepreneurship and business transformation, he helps leaders position themselves as credible voices in their industries and create stronger connections with clients, teams, and stakeholders. Known for his practical, no-nonsense approach, AJ shares real-world insights into how trusted leadership and founder visibility can be powerful drivers of business growth in today's B2B environment.
Agenda
04.00 PM: EGN introduction
04.05 PM: Presentation by Pauline Cheah & AJ Chin
04.45 PM: Q & A session
05.00 PM: Meeting end