We are invite you to EGN Marketing & Communication Leaders Virtual Event

Date/Time: Friday, 22 May 2026 / 12:00 PM - 1:30 PM SGT

Turning Marketing Data into Enterprise-Wide Actionable Insights

This session will explore how marketing data can be transformed into actionable insights that drive impact across the entire organization. As businesses collect more data than ever, the challenge lies in turning that information into clear, strategic decisions that go beyond the marketing function.

We will discuss practical approaches to interpreting data, aligning insights with business objectives, and effectively communicating findings to key stakeholders. Join us to learn how to bridge the gap between data and decision-making, and unlock the full value of marketing insights at an enterprise level.

ABOUT SPEAKERS

(TBC)

Agenda

12:00 - Chair Welcome and Problem Introduction

12:15 - Developing the Business Case

13:00 - Member experiences

13:30 – Close