We are invite you to EGN Cross Functional/Regional Virtual Event
Date/Time: Thursday, 21 May 2026 / 4:00 PM - 5:00 PM SGT | 4:00 PM - 5:00 PM MYT | 3:00 PM - 4:00 PM WIB
Fear Is Expensive - The Cost of Not Negotiating in Uncertain Times
In uncertain times, hesitation feels safe. Silence feels strategic. Avoidance feels easier. But what if the real cost isn’t the deal you lose — it’s the conversation you never have?
Fear doesn’t just influence decisions; it quietly shapes outcomes. Conversations get delayed. Positions go unchallenged. Opportunities slip. And often, the most expensive decision is the one not made.
In this highly interactive virtual case study session, “Fear Is Expensive: The Cost of Not Negotiating in Uncertain Times,” this is not a theory-led webinar. It is a practical, discussion-driven session where members will work through real-world scenarios and unpack what actually happens when fear enters commercial and leadership conversations.
Together, we will explore powerful sub-themes, including when fear silences our voice, the hidden cost of avoidance, how uncertainty magnifies every conversation, why skill without will leads to paralysis, and how reframing fear as responsibility can transform outcomes. The focus of this session is practical application. Not only will we examine why fear impacts negotiation and leadership behaviour, but we will also focus on how to respond differently, how to recognise hesitation in yourself and your teams, how to structure conversations when stakes are high, how to move from emotional reaction to a disciplined framework, and how to replace avoidance with strategic clarity.
Through guided case discussions and shared member insights, you will leave with sharper awareness, stronger negotiation courage, and a practical framework you can immediately apply in your own high-stakes conversations. In times of uncertainty, every discussion carries more weight. This session will challenge you to ensure fear is not the most expensive line item in your business.
Sign up now!
ABOUT SPEAKERS
Debbie Spurgeon
Debbie brings over 30 years of international experience in enterprise sales, leadership development, and negotiation coaching. With roots in FMCG at a leading UK wine and spirits manufacturer, she developed a sharp commercial instinct that continues to define her practical and results-driven style.
As a consultant and trusted advisor for over two decades, she has supported sales leaders and executive teams across Europe, the Asia-Pacific region, and the United States, coaching more than 16,000 professionals; from emerging sales talent to CEOs.
Direct, structured, and commercially grounded, Debbie is known for elevating performance by building both capability and confidence, particularly in high-pressure environments where it matters most.
Sanjay (Sky) Yadav
Sky is the Founder and Managing Partner of purplesky partnership, a global consulting and coaching firm specializing in selling and negotiation excellence. For over 25 years, he has operated at the sharp end of high-stakes deal-making, leading strategy, sales, procurement, supply chain, operations, and M&A across Mars, Inc., Philip Morris International, and WPP Plc.
A true “double agent,” Sky has negotiated from both sides of the commercial table, as both corporate buyer and service provider. Giving him rare insight into how deals are structured, positioned, and closed. After witnessing both brilliant and disastrous negotiation tactics in boardrooms, he founded purplesky to help professionals become elite sellers and negotiators.
His workshops blend academic insight with real-world commercial intensity and are designed to be highly interactive and immediately actionable. Sky believes clarity, discipline, and the courage to subtract are often what separate average negotiators from exceptional ones.
Agenda
04.00 PM: EGN introduction
04.05 PM: Presentation by Debbie and Sanjay (Sky)
04.45 PM: Q & A session
05.00 PM: Meeting end