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Channel, Partner and Distributor Ecosystem Dynamics in APAC

  • Gauld 328 North Bridge Road, Level 02-16 Raffles Hotel Arcade Singapore 188719 Singapore (map)

We would like to invite you to attend EGN Sales Leaders, Singapore 1 Peer Group Meeting

This event will be held on Friday, 13 November 2026 | 8:30 AM – 12:30 PM SGT

Channel, Partner and Distributor Ecosystem Dynamics in APAC

Most APAC coverage isn't direct-only. It's a system of partners, distributors, and resellers stitched together market by market, and the system either compounds or leaks value depending on how it's run.

This session looks at that system: partner selection and enablement, conflict between direct and channel motions, incentive structures that actually shape behavior, and tracking partner-sourced pipeline, a gap members flagged directly in September.

We'll also touch on where AI is starting to change partner enablement.

Sign up now!

About Speaker

Andy Cocks, Head of Sales & Service ASEAN - Korn Ferry Digital, Korn Ferry

Andy Cocks has been in tech all his career, firstly in IT operations at Exxon and American Express. He then moved to Orange Business Services and various SI"s that now are NTT Data. He has held multiple roles in pre-sales, portfolio management and alliance management for some of the largest IT OEM's. He now works for Korn Ferry in their Sales & Service group and has a lot of interaction with clients with a s distributor/partner GTM model. He has been in Asia for 35 years.

Gabe Breeman. Director, Strategic Partnerships APJ, Veeam Software

Gabe Breeman has spent more than 30 years in enterprise technology, starting by owning his own System Integrator ‘Vital Information Systems’ in Louisiana (USA), before moving to Sun Microsystems, where he ran storage sales across Northern Europe and the Russian Federation. He then led global OEM sales teams at Dot Hill and Brocade, including managing Brocade’s $410M global HPE OEM relationship. Since 2014 he has been based in Singapore, building partner and alliance organizations for F5 Networks, VMware, and global channel organisations for EnterpriseDB and Eagle Eye Networks. His work has covered OEM, GSI, MSSP and hyper-scaler partnerships, and he has built and led go-to-market teams across APJ, EMEA and the Americas. He is now Director of Strategic Partnerships APJ at Veeam, where he looks after strategic GSI and cyber-security alliances.

Shweta Verma, Head of Digital - ASEAN, Korn Ferry

Shweta Verma is a senior sales and business transformation leader with extensive experience across technology and professional services. Her career includes leadership roles with Microsoft, Salesforce/Slack and LinkedIn, and she currently leads Digital for ASEAN at Korn Ferry. Shweta brings a strong perspective on enterprise growth, digital and AI transformation, and how organisations build ecosystems and partnerships around customer value.


Agenda (SGT)
08.30: Doors open, Registration; Networking

09.00: EGN updates, welcoming new members and guests

09.30: AI Update & Upcoming Topic Vote

10.00: Channel, Partner and Distributor Ecosystem Dynamics in APAC

11.00: Working Break/coffee

11.30: Wise Crowd or Advisory Board

12.15: Wrap up, feedback survey

12.30: Meeting end

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Personal and Customer Data Protection

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Changing Shape of Operations & Leadership in the Age of AI