EGN Singapore/Marketing & Comminication Leaders

Marketing & Communication Leaders

Build a network rooted in shared professional goals and personal ventures with fellow senior executives.

A confidential peer group for Chief Marketing Officers (CMOs), Heads of Marketing, and senior communication leaders to exchange insights, sharpen strategy, and lead brand and communication agendas with confidence.

This peer group brings together marketing and communication leaders from both multinational corporations (MNCs) and established SMEs across diverse industries. In a safe and confidential environment, members form a trusted peer network to openly share challenges, exchange real-world experiences, and learn from one another.

Marketing and communication leaders today operate in an increasingly complex digital landscape—balancing brand, growth, data, reputation, and stakeholder expectations. Through structured peer dialogue, members focus on both strategy and execution, drawing on collective insight to navigate change and deliver meaningful impact.

The current key topics that are being explored during our meetings, and we regularly seek our members’ input to flex and change these as situations change:

Brand Marketing vs Performance Marketing – Finding the Right Balance
How can you co-create your marketing strategies with new & innovative industries like (e)sports, gaming & fintech
What role can PR & Communications play in your overall marketing strategy and how to utilize this to build your brand stronger.
How to Build and Scale a High-Performance Marketing Team
Overcoming C-level bias. How it affects decision-making and impacts on marketing
Customer journey mapping – Present and get feedback on your customer journeys
What is social selling and how can companies use it as part of their sales and marketing efforts.
What is the role of content marketing and how can it be used effectively by companies?
How can AI be applied to your Marketing Strategy?
How to manage a consistent brand experience in an Omni-channel environment
Customer behavior post-COVID and how brands can adapt

From strategy development to effective execution, this is a peer group that will exchange ideas to identify the best practices for tomorrow.

Members of this group include the Vice President, Marketing & Insights APAC of BBC Global News, Regional Director Marketing Connell, Global Marketing Director JLL, Regional Head of Marketing and Comms at Randstad, Senior Director of Marketing and Communications SUTD, Director Strategic Merchant & CoBrand at MasterCard, Marketing Director of Paula’s Choice Singapore and many more.

Peer Group Details

EGN is a peer learning community built on trusted relationships and strict confidentiality. Within the Marketing & Communication Leaders group, members benefit from psychological safety, discretion, and peer insight—enabling honest discussion and stronger leadership decisions.

This group is designed for CMOs, Heads of Marketing, and senior communication leaders who value confidential peer learning, strategic depth, and trusted relationships as they lead brands and organisations forward.

Through the group, members:

Share practical insights across marketing strategy, communications, brand, and digital execution
Learn from peers facing similar market and organisational challenges
Identify proven best practices while shaping next practices for modern marketing and communications leadership

Meet the group’s chair
and co-chair

More about Daniël Heerkens

Daniël Heerkens is a Dutch entrepreneur and multiple award-winning marketer who has been featured on the BBC. He has always been interested in sustainable products and digital innovation.

More about Carl Geraghty

Carl Geraghty has over 20 years of experience in customer insights projects across B2B and B2C channels, employing various methodologies like branding, customer experience, segmentation, and ethnography. He has conducted projects in diverse markets globally, including the UK, USA, Singapore, China, and Brazil.

To give you a feel of EGN, listen to how our members have benefited from their membership:

Our networks operate within the following frameworks:

Join a group of six (6) peer group meetings each year for a half-day at a central Singapore location (in-person and virtual options available) with dates set a year in advance.
You get access to weekly Cross-Functional events (interactive knowledge sharing sessions that are held both physically and virtually), including focus groups on digital transformation, innovation, human capital, future of works, developing markets, personal development, and networking evenings.
Knowledge sharing in the group is based on the strictest confidentiality.
EGN provides an experienced and certified facilitator to run all aspects of the group and meetings.
The group has its own website with contact data, calendar, documents, presentations, and mail.

Frequently Asked Questions

An EGN membership varies in price, depending on your locality, seniority and the specific benefits applied to the EGN Group.
Our Network Advisors can help you find the right group based on your managerial level and professional needs.
Enter your contact info here and one of our Network Advisors will get back to you.
With the support of a professional network, you get the opportunity to exchange experience on a high professional level, strengthen and develop your own skills within management and specialised areas.
As a member of EGN, you get direct access to Top Executives, Business Leaders and Specialists in most parts of the world via our online Members’ Universe where you can ask questions, join debates and network with more than 15,000 other members.
Your personal EGN group represents a confidential forum where all ideas and challenges can be discussed with peers at your own, professional level. To ensure confidentiality, no competitors or significant customer relationships are allowed in the same group.
All our peer groups are managed by a professional and experienced EGN Chair, who facilitates and mentors the peer groups, ensures output both at and between meetings and focuses on your professional and managerial development.
We also offer events and seminars, networking tours, an Between Jobs Scheme, mentoring programmes, CEO coaching and much more.
Contact us for more information
You can apply for membership by filling out this form
When we have received your application, you will be contacted by a Network Advisor for a more in-depth interview to find the right peer group for your managerial level and/or professional need.
All candidates must be approved by both the Chair and specific peer group members before joining a group. This is done both to match relevant peers and also to avoid private friends, customer relationships and competitors being placed together in the same network group and to help facilitate honest and fruitful discussions.