Post Event: Marketing in the Age of AI
πππ ππ§π¬π’π π‘π β EGN Sales Leaders, Singapore 1 Peer Group Meeting
Marketing in the Age of AI
AI is transforming how businesses operate, reach customers and create value. But the real opportunity lies not just in adopting new tools, but in rethinking how we work.
At our recent EGN Sales Leaders, Singapore 1 Peer Group Meeting, members came together for an engaging discussion on βMarketing in the Age of AIβ, exploring how organisations can move beyond the hype and unlock meaningful business impact through AI.
Key Takeaways:
Look beyond the tools. True AI transformation starts with better workflows, data and organisational change.
Amplify human expertise. AI should strengthen human creativity, judgment and capabilitiesnot simply reduce costs.
Start small, scale smart. Test AI through measurable pilots with clear accountability before scaling.
Prepare for change. As customer journeys evolve, businesses must remain discoverable, trusted and adaptable.
The future of AI is not about adopting every new tool.
It is about building the right foundations, creating meaningful value and empowering people to work smarter.
A heartfelt thank you to Timo Josten, Founder of GROUP EAST, and Amir Mireskandari, Co-founder & CEO of Method + Motion, for sharing their valuable insights and challenging our members to think differently.
Thank you also to Sami Ammous, EGN Singapore Chair, for guiding the conversation and creating space for meaningful peer exchange.
And of course, thank you to all our EGN members for your openness, questions and willingness to share real business challenges.
Better foundations. Smarter transformation. Stronger leadership.