EGN invites you to Cross Functional Virtual Meeting
Date/ Time: Friday, 30 January 2026 12:00 PM - 1:00 PM
The 7 Steps to Being a Stickier Business: Building Long-term Competitive Advantage
Andy Goram is on a mission to help more businesses turn the lights on behind the eyes of their employees. To light the fires within them and, in doing so, create greater success for everyone.
He wants to help create more of what he calls stickier businesses: the kind of organisations where people thrive and love to work, and where customers stay longer and recommend you to others because they love what you do and why you do it.
In this thought-provoking and story-rich session, culture and engagement specialist Andy Goram, known to many as The Sticky Guy, shares his 7 Steps to Being a Stickier Business, a practical framework that helps leaders make culture a truly, sustainable competitive advantage.
Andy will explore why each step matters and what to watch out for. From the importance of creating an engaging story of the future and aligning promises with daily reality, to equipping managers and leaders with the ability to engage with their people, listening deeply, and sustaining the impact of culture for the long-term.
Andy brings a unique brand lens to the topics of people and culture and will bring each step to life through memorable stories and lessons from real businesses that have made culture stick and reaped the benefits of that (and maybe a few that have done the opposite!).
Because when you can align the things that drive the business with the things that drive the people within it, everyone wins.
Sign up now!
ABOUT THE SPEAKER: Andy Goram, Values & Culture Specialist Purple Story Teller
Known as The Sticky Guy, Andy helps organisations become stickier from the inside out. The sort of workplaces where people thrive and love what they do, and where more customers stay and recommend you to others because they love what you do and why you do it.
After 25+ years in senior brand marketing and executive leadership roles with companies like Allied Domecq, Spirit Group, and Gala Coral, Andy founded ( https://www.bizjuicer.com/ ) Bizjuicer, a consultancy that brings a powerful brand and culture lens to employee engagement, leadership, and organisational performance.
Today, he works with leaders across sectors, from hospitality and retail to fintech, manufacturing, and not-for-profit; helping them uncover, articulate, and connect what drives their business with what drives their people. His 7 Steps to Being a Stickier Business framework has become a practical guide for organisations looking to align purpose, leadership, and culture in meaningful, measurable ways.
Andy is also the host of the popular podcast Sticky From The Inside (https://www.bizjuicer.com/podcast ), where he talks with global experts about culture, leadership, and engagement, and is a volunteer for Engage for Success (https://engageforsuccess.org/ ), the UK’s leading voice on employee engagement and a co-host of their long-running Engage for Success Radio Show, and a PRO member of the People & Culture Association (https://www.peopleprofessionals.org/ ).
With a background that bridges marketing strategy, human behaviour, and an enthusiasm and fascination with human and leadership psychology, Andy brings warmth, humour, and insight to every stage, workshop, and conversation, inspiring leaders to make culture their competitive edge.
Agenda:
12.00 PM: EGN introduction
12.05 PM: Presentation by Andy Goram
12.45 PM: Q & A session
01.00 PM: Meeting end
Click below if you are interested in becoming a member of EGN and get access to this event