EGN Marketing Leaders, Singapore 1
Date/Time: 02/01/24
from 08.00am - 12.00pm
The Executive Centre Singapore Level 37, Meeting room 37 A & B, Ocean Financial Centre, Collyer Quay, 049315
Leading the Marketing-Sales Alignment Revolution
Leading the Marketing-Sales Alignment Revolution involves strategically uniting marketing and sales efforts to create a seamless, customer-centric experience that spans the entire business journey. Marketing should take the lead in this alignment revolution because it possesses the skills to shape customer perceptions, generate demand, and provide valuable insights, acting as a catalyst for fostering collaboration and driving mutual success between the two crucial departments.
Key discussion points:
1. Strategic Alignment for Customer-Centricity:
Foster a customer-centric approach by aligning marketing and sales strategies, ensuring a seamless experience throughout the sales funnel. Share success stories illustrating how effective alignment improves customer satisfaction and drives increased sales.
2. Data-Driven Decision Making:
Drive marketing-sales alignment through shared data and analytics, enabling targeted campaigns, personalized sales approaches, and overall performance optimization. Discuss the impact of a unified data ecosystem and technology in breaking down silos and facilitating informed decision-making.
3. Communication and Collaboration:
Emphasize open communication and collaboration between marketing and sales teams, addressing common challenges and fostering understanding. Introduce collaborative frameworks, such as cross-functional meetings and shared KPIs, drawing on examples of successful organizations that have improved efficiency and revenue through enhanced teamwork.
Agenda (SG Time):
08:00 AM: Networking
08:30 AM: Announcements EGN & Welcome new members
08:45 AM: Speaker + Discussion
10:00 AM: Break
10:15 AM: Topic of the day
10:20 AM: 3 break out topics to discuss in groups & share backs
11:55 AM: Future peer meetings and closing
About EGN Singapore
As A Business Networking Organization, Our Main Value Proposition Is In The Creation Of Authentic Business Relationships Via Networking Events And Peer Group Meetings. The Business Successes Garnered From The Networking Opportunities Created Have Been Invaluable To Our More Than 600+ Members Across Singapore.
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