We would like to invite you to attend EGN Cross Functional/Regional Virtual Event
This event will be held on Thursday, 27 August 2026 | 4PM 5PM SGT | 4PM - 5PM MYT | 3PM - 4PM WIB
How Tension and Conflict Boost Creativity in the Age of AI
As AI reshapes the future of business, the leaders who will stand out are not those with the best technology, but those who can challenge assumptions, navigate tension, and turn conflict into breakthrough thinking.
In this provocative session, Tay Guan Hin explores why harmony and constant alignment may actually be limiting innovation, creativity, and better decision-making. Drawing from the principles of COLLIDE: Embracing Conflict to Boost Creativity, he reveals how productive tension, courageous conversations, and opposing perspectives can become a powerful competitive advantage in the age of AI.
Designed for leaders navigating transformation and uncertainty, this session will challenge conventional leadership thinking and provide practical insights on overcoming groupthink, unlocking creativity, and building teams that thrive through constructive conflict rather than comfortable agreement.
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About the Speaker
Tay Guan Hin, APAC Regional Director of The One Club of Creativity
Tay Guan Hin is a Singaporean creative visionary, renowned speaker, and author of "Collide: Embracing Conflict to Boost Creativity." He is currently the APAC Regional Director for The One Club. He has delivered impactful presentations at prestigious platforms such as TEDx, Spikes Asia, and the One Show, sharing his expertise on topics like vertical storytelling and the fusion of AI with creativity. Tay was honoured with the Hall of Fame Advertising Visionary AAMS award, recognizing his significant contributions to the advertising industry. He served as Past President of the Asia Professional Speakers Association, demonstrating his leadership in the professional speaking community. Tay has collaborated with major international clients, including the US Grain Council, Tencent, TikTok, Meta, and Unilever, offering valuable insights into creative strategies. His recent engagements include keynote speeches where he explored themes such as "AI: Friend or Foe" and "Collide: Embracing Conflict to Boost Creativity." Tay's diverse speaking topics encompass "Imperfect Beauty," and "Infusing Creativity in the Workplace," reflecting his commitment to fostering innovation and emotional intelligence in the digital age.